Why you should upgrade your wheels.

When looking to purchase a new bike or even upgrading your existing pride and joy, one area that should not be overlooked is the wheels. In the spotlight today are the Level range of wheels and here we highlight the key differences. Let’s take a look at what benefits you can get from upgrading your wheels.

Wheels

There’s a school of thought in cycling circles that along with the frameset the wheels are as important a selection when choosing your new bike. But, what advantages does upgrading said set of hoops offer?

  • Weight – An entry-level set of alloy wheels can weigh in the region of approximately 1900 to 2100g. Upgrading to a carbon wheelset can save you as much as half a kilo or more!
  • Stiffness – Higher quality wheels will often utilise more advanced build techniques and materials to produce wheels that are stiffer. This enhances the bike’s agility and enables the power to be out down much more efficiently. This will have a dramatic effect on those out of saddle efforts (climbing and sprinting).
  • Aerodynamics – Wheels with a deeper rim profile carve through the air more efficiently which translates into less drag and more speed.
  • Durability – The quality of wheel bearings improves when you opt for a higher level wheelset. Better quality bearings last longer and require less maintenance.

Level is a brand we have designed, developed and tested in house to complement our range of performance bikes. Each model listed below is an available upgrade in BikeBuilder. These wheels have been subjected to intensive wind tunnel testing as well as being ridden in real-world riding conditions by our team of testers and developers. Each wheel uses the same lightweight precision machined alloy hubs with a 3 Multi-Point Pawl & 30T ratchet with 10° engagement. Their sealed cartridge Japanese steel bearings can more than handle anything that the worst of our weather conditions can throw at them.

Level 40DB/RB Elite Carbon

The Level 40 wheels have a rim depth of 40mm and a generously wide external diameter of 26.5mm which is aerodynamically optimised to work with 25mm tyres. Their increased rim diameter makes them especially suited to being set up tubeless. A semi-aero rim profile provides significantly improved drag reduction over standard profile rims and also offers additional stability when in mixed wind conditions. Thanks to their lightweight carbon rim and alloy hub construction the Level 40 wheelset is the perfect choice for climbing and general purpose riding.

  • Rim Material- HI-TG UD Carbon, heat resistant 3K braking surface.
  • Rim Profile – 40mm, 26.5mm external, 17.5mm internal.
  • Tubeless Compatible – Yes.
  • Spokes – Pillar PSR XTRA Butted Aero Blade.
  • Spoke Count – 20H Front/24H Rear.
  • Weight – 1590g, Front 710g, Rear 880g / Disc – 1638g, Front 740g, Rear 898g.

Level 56DB/RB Elite Carbon

The next step up is the Level 56 wheels, another that should appeal to road racers and mixed terrain riders seeking that extra performance advantage. The deeper rim depth of 56mm enables the wheels to better carve through the air for even more improved drag reduction. Super stable in strong wind conditions and on technical descents, Level 56 wheels will help you climb, sprint and accelerate with less effort. the Ribble Weldtite Pro Cycling Team will race upon this wheelset throughout 2020.

  • Rim Material- HI-TG UD Carbon, heat resistant 3K braking surface.
  • Rim Profile – 56mm, 26.5mm external, 17.5mm internal.
  • Tubeless Compatible – Yes.
  • Spokes – Pillar PSR XTRA Butted Aero Blade.
  • Spoke Count – 20H Front/24H Rear.
  • Weight – 1613g, Front 715g, Rear 898g / Disc – 1660g, Front 755g, Rear 905g.

Level 86DB/RB Carbon

Level 86 wheels are the most aerodynamically advanced wheelset that we have ever produced. An 86mm rim profile in combination with a super-wide 26.5mm width has proven to be the fastest in a straight line and at a 10° YAW angle. The external rim width provides optimal aerodynamic integration with a 25mm tyre, offering improved comfort, grip and rolling resistance without sacrificing speed. Triathletes, time triallists and road racers can appreciate the pure speed and aerodynamic advantages of this wheelset. Ribble Weldtite Pro Cycling team riders will race on these or the 56mm as per their personal preference.

  • Rim Material- HI-TG UD Carbon, heat resistant 3K braking surface.
  • Rim Profile – 86mm, 26.5mm external, 17.5mm internal.
  • Tubeless Compatible – Yes.
  • Spokes – Pillar PSR XTRA Butted Aero Blade.
  • Spoke Count – 20H Front/24H Rear.
  • Weight – 1950g, Front 890g, Rear 1060g / Disc – 2080g, Front 975g, Rear 1105g.

Meet our digital guru, fair-weather cyclist and Zwifter Matt Lawson; AKA the King of Bling. Read about Matt here.


Jamie was a jumper obsessed rider but has now fallen in love with his HT Ti. Read his story here.


3 Comments
  1. Are 36 spoke wheels available from Ribble?
    I’m looking at your CGR725 and for a gravel bike I would have thought that maxing out on the spoke count that matches my current road bike would be essential.

  2. @ Paul Brookwell :- Extract below form the recent E-Mail shot.

    Our range of Level carbon wheels have been comprehensively wind tunnel tested to ensure that they offer a proven performance advantage across a variety of wind conditions. You can select them as an upgrade in BikeBuilder, with prices starting at £700. Read our latest blog for more information on what each individual wheel upgrade option offers.

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