Ribble are the Official Bike Sponsor of Vélo Birmingham and Midlands 2019.

300m of cobbles await around Mile 40 – Ribble Roubaix

With only a few days to go until Vélo Birmingham and Midlands we hope you’re all set and ready for the 100 mile / 42 mile ride and prepared for a surprise section on the route – meet Ribble Roubaix!

Getting bumpy around mile 40, Ribble Roubaix offers up a gruelling 300m of cobbles that are certain to set in the aches. It’ll be a test but just we’re hoping our #ribbleroubaix competition will keep you pedalling!


We’ll be giving away a £250 store voucher as well as a handful of other spot prizes for taking part. To get involved and be in with a chance of winning just simply head over to the Ribble stand at Victoria Sq and follow these simple steps:

  • Take a photo of you and your friends on the Ribble Roubaix podium
  • Share your photo on social media using #ribbleroubaix
  • Follow us on Facebook / Instagram / Twitter / Strava
Get your photo taken on the Ribble Roubaix podium to WIN!

We’ll pick winners at random on Tuesday 14th May.

And that’s it! Enjoy the ride and Good luck!

Not sure what to expect? Store Manager Ash rides the 2019 Velo Birmingham & Midlands route – check out his advice here.

Read our article about tapering your training for the big day here.

  1. Cant wait to till Sunday now and weather is looking ok so far . Good luck to all the guys and girls from ribble cycles. I’ll be on my ribble

  2. Very excited about this ride it looks like the weather is going to be just right. It looks like it’s been well organised good luck to all the riders involved Chris

  3. Looking forward to a great day of cycling. Thanks to Ribble Cycles for sponsoring the Roubaix

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